The WRIGHT Business Planner
Real Estate Companies focus on Planning as market cools down

ALISO VIEJO, CA, February 2, 2006 – One of the top reasons for failure in the real estate industry, whether as brokerage or as agent, is the lack of planning.  Every business requires constant analysis, evaluation of market trends and through planning.  Many dreams fail because people don’t have a written plan, hesitate or lose focus.

Helping brokers and agent keep their eyes on their annual objectives as well as on the weekly priorities is The Business Planner, Allen Wright. Wright, the creator of CreateAPlan, the only online web-based business planning software create specifically for real estate professionals. Wright is also the co-author, with Stefan Swanepoel, of the recently published 28-page industry report titled Real Estate Confronts Goal Setting vs. Business Planning.

According to Wright real estate agents must constantly examine their strengths and weaknesses, review their vision and focus, their objectives and determine the best plan of action.
This is best achieved with a solid business plan that should include: An assessment of your current situation; A definition of your business focus and strategic intent; A clear vision of what results you want to achieve by objectives; A list of action steps that you will utilize to achieve your goals; A mechanism to track and check your progress; and An understanding of why you need regular analysis and occasional revisions of your game plan.

As Brokers often struggle to motivate their agents to create a business plan, understand the structure and mechanics of a plan, and the importance of planning. Wright is offering free in-house seminars at brokerage offices during February and March to those brokers that are serious about increasing the productivity of their office. For the price of transportation, Wright will take agents from concept to calculations to productivity in half a day. The three hour workshop focuses on:

• Developing financial objectives in terms of a budget, including sales revenue objectives and expenses.
• Increasing sales based on your financial objectives, including prospecting, listing appointments, listings taken, listings sold and buyers closed.
• Setting marketing objectives including determining the budget for marketing, the channels for marketing and advertising and the “What Works” of the marketing in the above channels
• Tracking your business and making better business decisions

 “Anyone can figure out why not to do something,” says Wright.  “It’s too cold, I’m too busy, I’m tired, or it will just take too long to complete. Yet, to obtain spectacular results requires a plan. I can show you unequivocally how to get spectacular results by having a better understanding of your business,” he says.  To reserve The Wright Business Planner to come to your office for a free business planning workshop email him at allen@createaplan.com.